One of the most important concepts in the publishing industry today is “The Platform.” You may not know what that is, but think for a moment about people who’ve recently released a book—people like Bill O’Reilly, Alec Baldwin, and Megyn Kelly. These authors have a built-in platform. The mere suggestion they might write a book has readers signed up to buy a copy before it’s even been written.
That’s a platform.
Publishers and literary agents will ask a potential author, “What’s your platform?” If you’re on the news regularly, have already written a best-selling book, have held a prominent political office, or even if you’ve committed some serious offenses against humanity, the publication industry is willing to sign you up immediately. Thus, platform is less about writing and more about having visibility and authority in the eyes of the world.
When the Author of Life came to earth, he had no platform. Although he gathered around himself a group of followers, they were few in number and were considered the riff-raft of society—prostitutes, tax collectors, and a handful of rebels and fishermen.
He did have something to say, however. In fact, He had a lot he wanted to tell people—about Himself, about His Father, and about His Word.
His Word brought into existence everything that was, everything that is, and everything that will be. “In the beginning was the Word, and the Word was with God, and the Word was God.” John 1:1.
The message he delivered received bad reviews from those in authority, from the people who had developed a platform of their own. At the earliest opportunity, they crucified Him, hoping to obliterate His words.
But the words were important; the words were Life, the words brought Life. His words were taken up by others who had no platform, but who faithfully wrote down what He had said, who delivered the message he could not deliver because he had no platform.
If we, as His followers, are willing to deliver His Word, we provide Him with a platform the world cannot ignore.
“How beautiful upon the mountains are the feet of him who brings good news, who publishes peace, who brings good news of happiness, who publishes salvation . . .” Isaiah 52:7.